Guest blog post by Frank Ponterio, Frank Ponterio Interior Design

As an interior designer, I see my role as a kind of editor who seeks to tell individualized stories through design.

I start by connecting with my clients, and learning about their tastes, habits, preferences and goals. This collaborative process allows me to better understand their vision and to get to know them on a deeper level by learning about their lifestyle needs, which can play a huge role in every aspect of the project – from selecting individual pieces to directing the overall look and feel of the design.

Once a collaborated idea has been articulated, I delve in and work closely with each person on the team to ensure that this vision is relayed accordingly. A large part of this is appreciating that because the team consists of a variety of professionals who are experts in their respective fields – from builders to architects, as well as vendors, artisans and craftspeople – it’s essential to connect creatively in order to successfully implement the final vision.

As editor, I introduce clients to new pieces or ideas that they wouldn’t necessarily be exposed to while keeping in mind the overall vision of the completed design. From significant selections like millwork, lighting and rugs to smaller detail pieces like a picture frame or throw pillow, I keep an eye on what the final space will look like and provide guidance throughout the process to ensure that this vision is achieved.

I believe that because each design plan is truly unique, it’s important to participate in all areas of the process from start to finish. By approaching each project with a collaborative style both with the client and the team, it ensures that each project is serviced to the highest standards of excellence with an end result that is always personalized.